We were approached by Mattel’s subsidiary, Mega Bloks, to create a video series that would make people fall in love with the philosophy of the company. It wasn’t about making a typical commercial where the audience feels “sold to.” It was about creating a relationship with parents across the world, where they could feel a kinship with the people who make their kids’ toys.

This is a compilation film that combines the perspectives and passions of multiple teammates at Mega Bloks.