Being in that place was like stepping into a sci-fi movie. We spent the day inside one of Cisco's data centers hunting down interesting perspectives and compositions — which were pretty much everywhere.
It was one of the first shoots where the footage was meant to be a vehicle for the prioritized motion graphics work, which meant we had to think a bit differently than we were used to. You’ll generally find that our cuts are quite a bit quicker in our other films (a great storytelling tool to convey energy and certain types of emotion). but for this, we needed to make sure shots we longer, slower, and composed in a way that fit the end game.