Part of a multi-film series for Callaway, featuring some of golf’s greatest players, and who they are as people on and off the course.
Our biggest challenge for each of these films was to try and share a glimpse of what each player is like off the course. Every player we would be working with had done countless interviews over their career, they were all quite accustomed to the media, and seemingly infinite pieces had already been made with them.
To tell an original story for each we really needed to dive into what shaped them as golfers, their beliefs on the game, and who they are when they aren't golfing. What was really fascinating to discover was just how many players we encountered that had developed much of their signature playing style through overcoming obstacles when they first started out. Alvaro, as an example, started out with his father’s clubs which were much too big for him. Through this, he developed the ability to swing faster and launch a ball farther than just about anybody else in the game.
What also struck us about Alvaro was his affinity for so many sports as well as his overall youthfulness. Our aim was to capture that in everything we did for his film, from the soundtrack (fast and upbeat), to the color palette (thick, warm and saturated), the framing (more abstract and rule-breaking), to the camera tools (proportionately much more steadicam and crane). Everything was done to reflect the energy and edge we saw in him.